Please provide a snapshot of your audience analysis, including their characteristics.*
(Note: Name your file in the following manner.
Business Name_Audience Analysis
Example: Company Name_Audience Analysis.)

What tools and materials will you use to disseminate information on healthier diets to your target audience?*

How does your plan or communication intervention contribute to –*
a) Increased knowledge about healthy dietary habits (e.g., increased consumption of fruits, vegetable, eggs, milk and/or nuts)b) Increased understanding of the risk of poor nutrition (e.g., heart disease, kidney disease, diabetes, etc., due to excess consumption of food that is high in sugar, fat, or salt, or highly processed food)c) Increased practice of the promoted nutrition priority behaviours (e.g. tea with nuts, healthy food plate, fruit salad snacks etc.)

What are the challenges you are facing/ have faced/ will face in executing the Marketing Campaign/ SBCC plan? *
Your answer

What are the key messages you disseminated/ will disseminate?

How will you ensure this campaign can reach lower-income people, and how will the messages be adapted to their needs and constraints? *

How do/will you measure the success of your campaign?

Back